Why I Host These Webinars

I work exclusively with FamTech founders as a Fractional CMO.

And I see the same thing over and over:

Smart, mission-driven companies building meaningful products…
… but wrestling with positioning, messaging, and how to actually get traction.

These webinars exist to close that gap.

They’re not generic marketing theory.
They’re not trend reports.
And they’re definitely not sales pitches.

They’re focused, practical conversations about the real marketing challenges founders in this space are navigating right now.

How I Decide What to Cover

I only host a webinar if:

• It’s a question I’m hearing repeatedly from founders

• It’s a problem I see showing up across multiple companies

• I believe I can offer something specific and actionable

Many topics come directly from conversations in the FamTech community, podcast interviews, or founder calls.

If there’s something you’re wrestling with, you can reply to any email or reach out directly. I genuinely use those suggestions to shape future sessions.

What You Can Expect

These sessions are designed to be:

✔ Interactive — live Q&A and discussion
✔ Specific — built around frameworks and real examples
✔ Practical — you should walk away with something you can implement immediately

I plan to host them regularly — as long as they’re valuable.

If they ever feel fluffy, abstract, or repetitive, I’ll rethink them.

The goal isn’t volume.
It’s usefulness.