About
Over the past 20 years, I’ve worked in marketing across a variety of industries.
The first half of my career was spent on the agency side, working with clients across tech, healthcare, education, insurance, and finance. The second half has been as an independent consultant, partnering directly with founders and growing teams to lead brand strategy, guide marketing strategy, and provide Fractional CMO support when they need it most.
Along the way, I realized the companies I enjoy working with the most aren’t just selling products and services—they’re solving meaningful problems for real people.
As a father of two young kids, I’ve become especially drawn to companies helping families take care of each other and thrive. From financial tools that support planning and stability, to services that make caregiving easier, to products that improve everyday life—these are the kinds of solutions I believe the world needs more of.
That’s why I launched this new practice—to bring senior-level marketing leadership to the companies shaping the future of family life.
I know early-stage and growing FamTech brands don’t always have the time, budget, or team to support full-scale marketing. That’s where I come in. I offer Fractional CMO services that combine strategic insight, hands-on leadership, and consistent execution—without the overhead of a full-time hire.
If you're working on something that helps families live better, reach out. I'd love to hear your story and see if there's a way I can support the next phase of your growth.
My Philosophy
Marketing should make things clearer, not more complicated.
Good strategy brings focus. It helps you communicate who you are, what you do, and why it matters—without the marketing fluff.
You don’t need more ideas. You need the right ones executed well.
Success isn’t about doing more. It’s about doing the right things in the right order with the right message. That’s where I come in.
Helping families should be more than a mission—it should be your advantage.
The best FamTech brands lead with purpose. I believe smart, strategic marketing can help turn that purpose into real, measurable growth.
Collaboration works better than handing things off.
I don’t sit on the sidelines. I embed myself in your team, your goals, and your challenges—so we can solve problems together.
Trust matters more than ego.
I work best with founders who value open, honest collaboration. No posturing. No spin. Just shared goals and mutual respect.
Transparency builds better partnerships.
I keep things clear, candid, and straightforward—because that’s how real progress happens.
Integrity over everything.
I treat your business like it’s my own. I’ll never recommend something I wouldn’t do myself.