What kinds of companies do you work with?

I work with FamTech companies and family-focused brands creating products or services for parents, caregivers, and families. That includes parenting platforms, education and childcare services, family financial tools, mental health and wellness brands, and other businesses supporting families across different life stages.

Do you only work with “tech” companies?

No. While many of my clients are technology-enabled, I also work with service-based businesses, education and wellness brands, and product companies. If your audience includes families and caregivers, I can help.

What exactly is a Fractional CMO?

A Fractional CMO is a senior marketing leader who works with your company on a part-time basis. It gives you experienced marketing leadership without the cost or commitment of hiring a full-time CMO.

What does a Fractional CMO actually do?

In practice, I act as your marketing lead. I help set priorities, turn strategy into clear plans, guide execution, and keep marketing moving in the right direction as your business evolves. That often includes messaging, channel direction, and supporting your team or partners.

How do ongoing Fractional CMO engagements work?

Fractional CMO support is month-to-month, so you can stop at any time. That said, I usually recommend planning for at least six months together. It takes time to clarify direction, put the right systems in place, and build real momentum. Most clients find that this timeline allows us to do the work thoughtfully and see meaningful progress.

I already have a small marketing team. Can you still help?

Yes. I often work with companies that already have a team but want clearer direction, better prioritization, or more senior guidance. My role is to help your team work more effectively, not replace them.

What if I just need help getting started?

That’s where a Marketing Audit comes in. It’s a focused, one-time engagement designed to help you work through a specific challenge, get an outside perspective, and leave with clear recommendations and next steps.

What is the difference between a Marketing Audit and a Strategy Sprint?

A Marketing Audit is designed to create clarity around a specific question or challenge. A Strategy Sprint is a deeper engagement where we step back and create a clear marketing plan you can execute over time.

What if I’m not sure which service I need?

That’s completely normal. You don’t need to decide that on your own. We can talk through what you’re trying to solve and figure out whether a Marketing Audit, Strategy Sprint, or Fractional CMO engagement makes the most sense based on your goals, timeline, and resources.

What if I’m not sure this is the right fit or the right time?

That’s completely okay. A short conversation is often enough to figure that out. If it’s not a good fit — or if the timing isn’t right — I’ll be honest and let you know. The goal is clarity, not pressure.

How do we get started?

We’ll start with a short conversation about your business and what you’re trying to solve. From there, we’ll decide together whether a Marketing Audit, Strategy Sprint, or Fractional CMO engagement makes the most sense. No pressure — just a clear next step.