What kinds of companies do you work with?

I specialize in working with FamTech companies and family‑focused brands—businesses creating products, apps, or services that help families thrive. That includes everything from parenting platforms and childcare services to family financial tools, wellness brands, and educational products.

What exactly is a Fractional CMO?

A Fractional CMO is a senior marketing leader who joins your team part‑time to provide strategy, planning, and leadership—without the cost of a full‑time hire. I help founders and small teams clarify their messaging, build a marketing plan, oversee execution, and drive results, all on a month‑to‑month basis.

How can a Fractional CMO help a FamTech startup?

FamTech founders often juggle product development, fundraising, and customer growth at the same time. I step in to:

• Define your brand story and messaging so you can connect with parents and families.

• Build a realistic marketing plan that works for you and gets results.

• Guide your team or vendors so your marketing actually gets done.

The result: you get marketing leadership without having to hire a full time leader or build out a full marketing department.

Do you only work with tech companies?

Not at all. While I focus on family‑focused industries, many of my clients are outside traditional tech—like educational brands, family wellness services, and retail products.
If you are trying to reach parents, caregivers, or families, I can help.

I already have a small marketing team. Can you still help?

Yes! Many clients bring me in to lead and level up their existing team. I’ll review what’s working, identify gaps, develop systems and processes, and help your team focus on the highest‑impact projects—while mentoring them along the way.

What if I just need help getting started?

I offer a one‑time Strategy Sprint—a focused engagement where we build your marketing foundation in just a few weeks. You’ll leave with clear positioning and messaging, a high-level marketing plan, and next steps you or your team can run with.

How do we get started?

We start with a quick conversation about your business, challenges, and goals. If it’s a good fit, we’ll choose the right engagement level—Strategy Sprint, Fractional Support, or Embedded Leadership—and build a plan that fits your timeline and budget. Schedule a call with me to get started.