Marketing Strategy Sprint

Best for deciding what to focus on what next

When the problem isn’t one issue — it’s clarity and prioritization

The Marketing Strategy Sprint is designed for situations where the challenge isn’t a single tactic, but deciding what actually matters most right now.

It’s especially helpful when:

• You have multiple audiences or use cases

• There are lots of good ideas, but no clear order of operations

• Your team is executing, but lacks a clear strategic north star

What you’ll walk away with

By the end of the sprint, you’ll have:

• Clear priorities and decision-making criteria

• Alignment around audiences, positioning, and messaging direction

• Confidence in what to focus on next — and what to ignore

• A practical plan your team can execute against

This is collaborative, grounded in your real constraints, and focused on progress — not theoretical strategy.

How a Marketing Strategy Sprint works

Each sprint follows a simple, structured process:

1. Intake and context gathering

2. A deep-dive working session to align on priorities and positioning

3. Strategy synthesis based on our work

4. A review session to pressure-test and refine the plan

Types of Strategy Sprints:

1. Strategy Sprint — Lite

For direction and focus, without overbuilding

• Intake + preparation

• One deep-dive working session

• One follow-up working session

• Clear priorities and a directional plan

• Timeline: ~2–3 weeks

• Investment: $1,500

2. Strategy Sprint — Full

For clarity plus a concrete execution plan

Includes everything in Lite, plus:

• Positioning and messaging clarity

• Channel prioritization

• A practical 30/60/90-day execution plan

• One refinement loop

• Timeline: ~4 weeks

• Investment: $2,500–$3,000 (based on scope)

Some teams use the Strategy Sprint as a standalone engagement. Others use it as a foundation for ongoing Fractional CMO support. There’s no obligation either way.