Navigate Complex Marketing Challenges with Clarity and Confidence
I help FamTech companies connect strategy, goals, and execution — so marketing decisions feel clear, focused, and intentional.
Hey, I’m Dan.
I work with FamTech founders who need clear marketing direction and experienced leadership — without hiring a full-time CMO or Head of Marketing.
Over the past 20 years, I’ve worked across big agencies, in-house teams, and hands-on consulting roles. Today, I focus exclusively on supporting companies building products and services for families — helping founders simplify their marketing, prioritize what matters most, and move toward results with confidence.
Whether you need a thought partner, a clear plan, or ongoing leadership to keep things moving, my role is to help you find focus, make smart decisions, and build momentum at the right pace for your business.
Why FamTech?
Marketing is especially hard for FamTech companies.
You’re not selling a simple product or a transactional service. You’re speaking to parents, caregivers, and families during moments that are emotional, personal, and often overwhelming. That makes marketing in this space very different from traditional B2C or B2B — and much harder to get right.
That challenge is exactly why I chose to focus here. I work with FamTech founders to bring clarity to their message, focus their efforts, and balance near-term momentum with long-term, sustainable growth — so marketing supports the work you’re doing for families instead of adding friction.
How I Help FamTech Founders
There’s no one-size-fits-all approach to marketing — especially in FamTech. Different stages call for different kinds of support. That’s why I offer a few clear ways to work together, depending on what you need right now.
Clarity & Direction
When marketing feels scattered or stuck, I help you step back, pressure-test your thinking, and identify what actually matters — so you know where to focus next.
Strategy & Planning
For teams that need structure, I turn ideas into a focused strategy and practical roadmap that connects goals, messaging, and execution.
Ongoing Leadership
For growing companies, I step in as a Fractional CMO — helping set priorities, guide execution, and adjust strategy over time without hiring a full-time leader.
Each option stands on its own — and also works as a natural next step as your business evolves.
What It Means to Work with a Fractional CMO
A Fractional CMO is a senior marketing leader who works with your company on a flexible, part-time basis — helping set direction, prioritize what matters, and guide execution as you grow.
That’s the role I play, but not every team needs the same level of support.
Some companies need ongoing leadership. Others need clarity, a clear plan, or an outside perspective to move forward. That’s why I offer multiple ways to work together — from focused engagements to month-to-month Fractional CMO support.
In every case, the goal is the same: smarter decisions, clearer priorities, and steady progress — without overbuilding your team or overcommitting too early.
Who I Work With
I work with FamTech founders whose marketing challenges are shaped by who they serve and how much trust is required. Many companies span more than one category — but most founders see themselves clearly in at least one of these.
Health, Mental Health & Wellness
When you’re helping families with health or emotional wellbeing, marketing can’t be loud or generic. It has to be clear, sensitive, and credible. I help founders communicate their value without fear-based tactics, differentiate in crowded markets, and build momentum that respects the families they serve.
Caregiving & Life-Stage Support
From fertility and pregnancy to elder care and the sandwich generation, these are high-stakes moments in people’s lives. Marketing here requires empathy, precision, and restraint. I help founders clarify their message, speak to real needs, and grow without eroding trust or integrity.
Parenting, Education & Child Development
Parents are overwhelmed with advice and options. Standing out means being a clear, credible guide — not adding to the noise. I help founders sharpen positioning, prioritize the right growth channels, and build marketing that supports long-term engagement, not just short-term clicks.
Family Finance & Decision-Heavy Platforms
When families are making financial or insurance decisions, awareness isn’t the problem — confidence is. I help founders simplify complex ideas, focus their messaging, and build marketing systems that support trust and informed decision-making over time.
How To Get Started
Getting started doesn’t require a big commitment — just a conversation.
1. Schedule a no-pressure call
We’ll start with a short conversation about what you’re building, what’s feeling challenging, and what you’re trying to accomplish. No pitch — just context and clarity.
2. Get a Custom Plan
Based on your goals, stage, and resources, we’ll talk through the different ways I can help — whether that’s a focused audit, a strategy engagement, or ongoing Fractional CMO support.
3. Get a clear next step
If it feels like a good fit, I’ll follow up quickly with a clear proposal so you can decide whether it makes sense to move forward now, later, or not at all.
“As an entrepreneur with limited marketing experience, our early efforts felt like guesswork and a bit chaotic. Dan took the time to understand our mission, goals, and constraints, and tailored his approach to our lean team and budget. The strategy work helped us clarify our message, plan our content, and choose the right channels without feeling overwhelmed. The progress we’re making now is clear and measurable, and Dan’s responsiveness and openness made him feel genuinely invested in our success.”
What Founders Are Saying
“Dan was great to work with — communicative, thoughtful, and easy to collaborate with. The early strategy work helped us clarify our thinking, sharpen our direction, and feel more confident about where to focus our marketing efforts moving forward.”
“I wasn’t sure at first whether a Fractional CMO would be the right investment or if we’d find someone who truly understood our needs. Working with Dan changed that quickly. He’s led key initiatives that increased our intakes and significantly improved how we measure marketing performance. Everything feels more organized, more streamlined, and more clearly defined. Dan consistently makes us feel like a priority, and I’ve recommended him to other Founders — and will continue to do so.”
Not sure what the right next step is?
Schedule a Conversation
On the call, we’ll talk through what you’re building, what’s feeling challenging, and where marketing support could be most helpful. No obligation, no sales pitch — just a thoughtful conversation to help you gain clarity on what comes next.
Stay in The Loop
Get occasional emails with marketing insights and real-world advice—built for FamTech founders who want to grow, connect with families, and make smarter marketing decisions.