Fractional CMO for Growing FamTech Companies

Get the strategic marketing leadership you need to reach more families—and help them thrive.

Hey, I’m Dan.

I help FamTech brands grow with clarity, strategy, and momentum.

For the past 20 years, I’ve helped companies get better results from their marketing—everything from big-agency campaigns to hands-on consulting work with growing companies. Today, I focus on supporting founders and businesses that are creating tools, products, and services designed to help families thrive.

If you're building something meaningful and need experienced marketing leadership without the overhead, you're in the right place.

What is FamTech?

FamTech is a broad and growing category of businesses that support modern families—covering everything from parenting and education to family finance, wellness, caregiving, and beyond.

You don’t have to be a “tech company” to be part of FamTech. If your product or service is built to help families thrive, you’re in the right place.

Why I Chose To Focus on FamTech

FamTech companies are mission-driven—and they’re solving important, real-world problems that directly impact families.

That’s why I’ve chosen to focus on this space—offering strategic marketing leadership to founders and teams who are family-focused and ready to grow with clarity, purpose, and execution that actually moves the needle.

What You Get When You Work With a Fractional CMO

Strategic Clarity

You get a focused marketing strategy built around your mission, audience, and product—so you can communicate clearly, connect faster, and grow more intentionally.

Ongoing Support

You get hands-on leadership that keeps your internal or external teams aligned, moving, and executing—without dropping the ball or losing momentum.

Fractional Flexibility

You get senior-level marketing expertise on a flexible, month-to-month basis—without the cost or commitment of a full-time hire.

FamTech Focus

You get a strategic partner who understands the FamTech space—someone who tracks the trends, knows what’s working, and helps you make smarter, faster decisions.

What Does a Fractional CMO Actually Do?

I don’t just make a plan for you and walk away. I stay plugged in—leading strategy, supporting your team, and adjusting as you grow. Marketing is never a one-and-done thing. It requires structure, leadership, and momentum to make real progress. Here’s how I help, day to day:

1. Build the Foundation

  • Clarify positioning and messaging

  • Define your audience and value prop

  • Create a focused marketing plan

  • Set realistic goals and KPIs

2. Lead the Work

  • Manage internal teams or freelancers

  • Oversee agency and vendor relationships

  • Run planning meetings and marketing check-ins

  • Make sure everyone’s aligned and accountable

3. Drive Execution

  • Guide initiatives from idea to launch

  • Review creative and content

  • Help prioritize projects and sprints

  • Spot what's working (and what’s not)

4. Advise and Adapt

  • Coach founders or junior marketers

  • Adjust strategy based on results

  • Track performance and optimize

  • Keep marketing connected to your business goals

Who I Work With

FamTech isn’t just apps and software platforms. It’s a broad and growing space that includes any company focused on helping families thrive—whether you’re building a tech solution, a service, or a physical product.

Below are some of the key categories I specialize in. Each comes with its own marketing challenges—whether it’s earning trust, simplifying complex topics, or standing out in a crowded space. I work with founders and teams to solve those challenges and build marketing programs that actually move the needle.

  • From pediatric care services to mental health solutions for parents, companies in this space often struggle to differentiate in a crowded and sensitive market. I help you build trust, clarify your message, and create go-to-market strategies that resonate—without resorting to fear-based tactics.

  • From budgeting apps to college savings planners, families need simple, trustworthy financial guidance—and most companies in this space struggle to communicate clearly. I help you simplify your message, create helpful content, and build emotional connection with your audience so they can see the true value of what you offer.

  • Whether you're an established carrier or an InsureTech startup, selling insurance to families requires clarity, trust, and human-first storytelling. I help you move beyond jargon to position your offerings as solutions to real family concerns—using content, partnerships, and campaigns that drive confidence and conversion.

  • Parents are overwhelmed with choices and conflicting advice. To succeed in this space, you need to offer clarity, credibility, and real value. I help you position your brand as a trusted guide, build loyalty over time, and create marketing systems that drive measurable growth.

  • This is one of the most personal and emotionally complex categories in FamTech. The challenge is balancing empathy with information while building a brand people feel safe turning to. I help shape messaging that’s sensitive, inclusive, and strategic—so you can scale with integrity.

  • From navigating healthcare to managing recovery and new-parent overwhelm, companies in this space must serve a high-stress audience with care and clarity. I help you identify your most valuable audience segments, refine your offerings, and build marketing plans that feel supportive—not salesy.

  • Communities and platforms for parents thrive when people know they exist and understand the value. I help you craft positioning that speaks to real needs, develop campaigns that spark signups, and build content strategies that turn members into advocates.

  • Whether you're focused on childcare coordination, return-to-work coaching, or employer-facing solutions, you need to speak to both ambition and anxiety. I help you balance messaging for working parents and HR teams while building momentum through content, partnerships, and performance marketing.

  • Serving the “sandwich generation” means navigating a complex mix of responsibilities, guilt, and decision fatigue. I help you clarify your value, speak to overwhelmed caregivers, and build marketing strategies that foster trust and ongoing engagement.

  • Not every FamTech company is digital. If you’re building or marketing physical products—baby gear, snacks, supplements, household essentials, or wellness goods—your success depends on trust, clarity, and emotional relevance. I help product-based companies define their story, connect with their target buyers, and build demand through smart, scalable marketing.

Here’s How I Can Help You Build Momentum From Day One

1. Book a Call

First, I’ll need some information about you and your company so I can get an understanding of your goals and current marketing efforts. Then we’ll meet for 30 minutes to talk through where you are, what’s getting in the way, and what kind of support I can provide.

2. Get a Custom Plan

If it’s a good fit, I’ll recommend a starting point—whether that’s developing your overall strategy, optimizing execution, or both. You’ll get clear next steps and a roadmap designed around your business, your team, and your growth goals.

3. Start Seeing Progress

From there, we’ll work together on a month-to-month basis. I’ll lead strategy, guide execution, and make sure everything stays aligned and moving forward. You’ll get dedicated, senior-level marketing leadership—without the overhead of a full-time hire.

“Working with Dan has been a game changer for us. He gets us, our mission, and most importantly the families that we serve. Now we have a clear path forward and someone to help us get the most out of our marketing.”

Book a Strategy Call

On the call we’ll talk through your goals, challenges, and where marketing can make the biggest impact. No obligation, no pushy sales pitch—just a helpful conversation with someone who knows marketing and the FamTech space.

Stay in The Loop

Get occasional emails with marketing insights and real-world advice—built for FamTech founders who want to grow, connect with families, and make smarter marketing decisions.